Global Partners
Become A Global Partner
Shell Belle Couture is an award-winning British luxury brand, beautifully handcrafted in our family-run atelier in Mauritius. Our heirloom silk and French lace pieces are never mass-produced — we make in small batches, preserving the exclusivity and exceptional quality your discerning clientele expect. As a stockist you will offer designs that inspire genuine customer loyalty and deliver a high return on investment, supported by our fast turnaround on both orders and top-ups. We partner with a carefully curated selection of boutiques around the world, and would be delighted to welcome you to the Shell Belle Couture family.
Brand From
United Kingdom
Year Established
2010
International Retailers
Fall in Love with Shell Belle Couture Lingerie & Nightwear
Shell Belle Couture specialises in the finest silk and French lace lingerie, nightwear and resortwear. A Great British award-winning brand, designed in England. Beautifully nostalgic pieces, reminiscent of past grandeur and languid living. Inspired by the Roaring 20s and the luxury of travel in the 1930s. It’s the timeless and precious vintage touches that make our heirloom pieces so unique. Delicate and sensual camisoles, slips and robes that are feminine and romantic — empowering women to embrace their femininity with a free-spirited, bohemian style.Beautifully undressing your precious moments since 2010.
Brand Style
Our pieces are a celebration of femininity and synonymous with exquisite, intricate detail. A fusion of vintage techniques and modernity gives our unique pieces their brand recognition. Stylish and timeless, they are treasured for many years. We use the finest quality sandwashed and crepe de chine silks, French laces and highly skilled artisans to create them. We seek out and use vintage lace designs to give our pieces a beautiful, nostalgic feel. Unable to be copied or mass-produced, our styles are highly creative and unique. We make to order — allowing us to be flexible and to adapt styles to suit your clientele. We believe in the ‘buy once, buy well’ ethos and are proud to be a sustainable luxury brand.
The 15th Anniversary Coco Collection
Celebrating 15 years of Beautifully Undressing Your Most Precious Moments, the Coco Collection embraces our signature aesthetic, blending vintage techniques with contemporary silhouettes. A timeless heirloom collection designed to be worn, treasured and passed down through generations.
Created for Honeymoon, Dreamers & Romantics
Discover the pleasures of beautiful undressing with our delightfully intimate and flattering pieces for your bridal trousseau and beyond. An ode to precious vintage techniques, our pieces are timeless, ethereal and a celebration of femininity. A lingerie wardrobe designed to complete your love story — from the proposal, wedding and honeymoon, to mother-to-be and all your special occasions. Styles truly treasured by our Shell Belles, and the heirloom pieces of tomorrow.
Created for Hazy Days, Luxury Lounging & Resort
Inspired by the timeless glamour of 1930s luxury travel, our heirloom styles will transport you to a bygone era, evocative of storytelling and longing. Beautifully intricate styling with precious attention to detail. Easy travel pieces to take you effortlessly from beach to boudoir. Discover exquisite silk and French lace kimonos, slips and lingerie separates that are too beautiful to hide. Our Shell Belles are wearing their slips and kimonos out — gracefully empowering women to embrace their femininity.
Designed for Special Occasion & Sensual Nights
Discover the art of seduction and the secret language of lingerie. Our intricate attention to detail and sensual styling are created to enhance your precious moments. Undress with confidence in styles designed to empower women and express their unique femininity. Explore our sheer laces and tulles, elegant cut-outs and silk ties for the luxury pleasure seeker. A self-indulgent treat for your special occasion, or a beautiful, memorable gift.
Sustainable Luxury & Ethically Made With Love
We are embracing the journey and taking green steps for positive change, responsibly creating exceptional products with creativity at the heart of our brand. We only use high-end materials and produce quality garments with care. Our ethos is ‘buy once, buy well’ and we embrace the need for slow fashion, producing only the amount of garments required. We are committed to being an ethical trader, believing in paying above living wages and giving our skilled artisans the true value for their work. Designed in the UK and brought to life in a family-run atelier in Mauritius by skilled couture artisans, with a six-stage checking process and customer-service excellence.
Meet The Founder
Michelle Blenkinsopp-Guild is the founder and creative force behind Shell Belle Couture, a luxury brand celebrated for its intricate craftsmanship and evocative, nostalgic designs and imagery. With a design career spanning over three decades, Michelle has worked as both a designer and trend consultant for leading global fashion houses and renowned Paris trend agencies. Her work is deeply rooted in a lifelong love for vintage elegance, delicate detailing and the romantic ideal of an endless summer, all of which shape the essence of Shell Belle Couture.
Shell Belle Couture was born on the shores of Mauritius in 2010, where Michelle lived and worked as a Creative Director for a couture brand. The pieces are still produced in the same Mauritius atelier today, whilst the UK headquarters are nestled within a beautifully renovated 19th Century chapel, dating back to 1882 — hidden away in a peaceful hamlet on England’s rugged North Cornwall coast.
“I am endlessly captured by the breathtaking romance of my surroundings. The chapel is steeped in history, with love notes still etched into its ancient stone walls, each one a quiet reminder of moments gone by. Just a mile down the lane lies a wonderfully unspoilt National Trust bay, where dramatic cliffs meet the sea and nature remains gloriously wild. Whatever the season or the weather — beneath brooding skies or brilliant sunshine — the beach is my sanctuary, where the changing moods of the sea never fail to inspire. I am a hopeless romantic at heart.”
Michelle Blenkinsopp-Guild
Founder & Creative Director
Become a Global Stockist
For over 15 years, our collections have earned an exceptionally loyal customer following, with many women returning season after season to invest in new pieces and build their Shell Belle Couture wardrobe. This loyalty, combined with our timeless aesthetic, premium positioning and full-price appeal, delivers strong sell-through and an excellent return on investment for our retail partners.
Our atelier offers the flexibility to respond quickly to demand, with fast production lead times for both initial orders and top-ups, allowing our partners to replenish bestselling styles with confidence. We are proud to work with a carefully selected network of prestigious boutiques and luxury department stores worldwide, partnering with retailers who share our passion for exceptional quality, beautiful design and an elevated customer experience.
Contact Us
TELL US ABOUT YOURSELF & WE LOOK FORWARD TO BEING IN TOUCH
Prefer email? Write to us at love@shellbellecouture.com
Testimonials
“Shell Belle Couture has set the bar mercilessly high.”
Lingerie Buyer
“We truly adore everything about Shell Belle Couture. This is a deeply personal brand that has been created with integrity, beauty and purpose. These are true investment pieces that are sensuous and feminine to wear, on your wedding day, your honeymoon, during romantic time away, or intimate moments at home. We say treat yourself.”
— Annabel Beeforth, Founder, Love My Dress“For fifteen years, Shell Belle has been weaving stories of silk, lace, and memories. Like a wardrobe discovered in an old trunk, its creations evoke the muted elegance of the 1920s, the charm of journeys of yesteryear, and the art of living slowly. This anniversary is not a showy celebration, but a discreet tribute to heritage, to artisanal gestures, and to this singular way of dressing and undressing the precious moments of life.”
— INTIMA, France“Shell Belle Couture is one of my favourite designers. I still remember my heart skipping a beat when turning a corner at the Paris show all those years ago, and I am 100% certain if I had known her just two years earlier, I would have worn some sort of lace creation of Michelle’s on my wedding day.”
— Tallulah Lingerie, London“Congratulations on your upcoming 15th Anniversary, such a wonderful milestone! Your focus on storytelling and nurturing loyalty aligns beautifully with what our customers love about Shell Belle.”
— Mel Lingerie, Canada“Experts in the art of ‘Beautiful Undressing’, Shell Belle Couture offer a stunning collection of pieces inspired by luxury travel in the 1930s. Definitely a go-to for any brides-to-be with exciting honeymoon travels afoot. Every piece I unwrapped looked and felt like a work of art from a Parisian atelier, and I’ll be honest, I’m fighting the urge to add yet another vintage-vibe kimono to my already extensive collection.”
— Shelly VellaBrand From
United Kingdom
Year Established
2010
Featured In
British Vogue · The Sunday Times · You Magazine · Cosmopolitan · i-D · Vogue Italia · Brides
The Desire for an Endless Summer…
Creator & Founder Michelle has been designing beautifully intricate pieces for over 30 years. Before establishing Shell Belle Couture in 2010, she worked as a Designer & Trend Consultant for many leading global brands and as a creative for the Paris trend agency Promostyl. Her love of vintage glamour is paired with a passion for precious details and a desire for an endless summer — synonymous with intricate attention to detail, couture techniques and appliqué lace. Michelle is the Creative Director behind the brand, aligning all from design to the photoshoots. She lives and runs Shell Belle Couture from a renovated chapel, circa 1882, on the dramatic North Cornwall coast, England. ‘Living and working by the ocean is an endless source of calm and inspiration. I love the wild romance of the coast and wanted to encapsulate that free-spirited, bohemian femininity in every piece.’ — Michelle
Born on the Shores of Mauritius
Shell Belle Couture was born on the shores of the idyllic island of Mauritius, where Michelle lived and worked with her young family for several years. A beautiful and lasting relationship was formed with a family-run, highly skilled atelier, which remains the sole maker of her intricate designs to this day. ‘I wanted to create truly beautiful, heirloom pieces without the constraints of mass production. I felt that everything in my life and career had led me to this point. My relationship with Shoba, the atelier owner in Mauritius, is special and unique. We speak daily, supporting each other on this incredible journey as two women in business, designing and creating for women. I am proud that our friendship spans over 19 years. Our signature gold shell trim is an ode to our beautiful beginnings…’ — Michelle
A Love Letter to the Ocean
Shell Belle Couture was born on the shores of Mauritius in 2010, where each piece is still beautifully made today. Together with our UK headquarters on the wild North Cornwall coast, the ocean has always been at the heart of our story.
You’ll discover our signature gold shell charm adorning many of our designs — a small yet meaningful symbol of where it all began. This is our love letter to the ocean, to the shores that first inspired our dream, and a gentle reminder that no matter how far our journey takes us, we’ll always remain connected to our roots.
Our beautiful gold shell charm is a timeless reminder of our humble beginning by the sea, where the story of Shell Belle Couture began
It is said that once you have answered the call of the ocean, you are forever ‘Salted’.
To be forever salted is to have your heart shaped by the sea and your soul forever drawn back to its shores.
Fall-In-Love
